Sport Engine AI Football Intelligence

Privacy Policy

Effective date: June 15, 2026

This Privacy Policy describes how Sport Engine AI ("we", "us", or "our"), operated at http://localhost, collects, uses, and protects information when you visit our website.

1. Information We Collect

Information you provide voluntarily:

  • Name and email address when you subscribe to our newsletter or submit our contact form.
  • Favourite team preference if you choose to share it during newsletter sign-up.
  • Subject and message content when you contact us.

Information collected automatically:

  • IP address, browser type, device type, and operating system.
  • Pages visited, referring URLs, and approximate geographic location (country level).
  • Visitor identifier stored in a first-party cookie for anonymous traffic analytics.
  • Session data required to operate the website securely.

2. How We Use Your Information

  • To operate, maintain, and improve Sport Engine AI.
  • To send newsletter emails if you have opted in (you may unsubscribe at any time).
  • To respond to contact form enquiries and editorial corrections.
  • To analyse anonymous traffic patterns and measure site performance.
  • To display personalised or interest-based advertising through third-party ad networks.
  • To detect and prevent fraud, abuse, and security incidents.

3. Cookies and Similar Technologies

We use cookies and similar technologies for the following purposes:

  • Essential cookies — required for site functionality, session management, and CSRF protection.
  • Analytics cookies — to understand how visitors use our site (page views, traffic sources, country-level geography).
  • Advertising cookies — used by Google AdSense and other ad partners to serve ads, limit ad frequency, and measure ad performance.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to http://localhost and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings or aboutads.info. You can also manage cookies through your browser settings, though disabling essential cookies may affect site functionality.

4. Google AdSense

We use Google AdSense to display advertisements on Sport Engine AI. Google and its advertising partners may collect and use data about your visits to this and other websites to provide relevant advertisements.

  • AdSense uses the DoubleClick cookie to serve ads and measure conversions.
  • Google may use the advertising cookie to serve ads based on your visits to this site and other sites.
  • You can opt out of the DoubleClick cookie for interest-based advertising at Google Ad Settings.

For more information on how Google uses data, see How Google uses information from sites that use its services.

5. Third-Party Services

We may share limited data with the following categories of service providers:

  • Google AdSense / Google Analytics — advertising and analytics.
  • Mailchimp — newsletter email delivery (if configured).
  • football-data.org — we fetch match data from their API; we do not send your personal data to them.
  • Email service providers — to deliver contact form messages.

These providers process data under their own privacy policies. We do not sell your personal information to third parties.

6. Data Retention

Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 24 months for customer service purposes. Anonymous traffic analytics are aggregated and may be retained indefinitely. Session data is deleted when your session expires.

7. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete personal data we hold about you.
  • Withdraw consent for newsletter communications.
  • Object to or restrict certain processing activities.
  • Lodge a complaint with your local data protection authority.

To exercise these rights, contact us at contact@sportengine.ai.

8. Children's Privacy

Sport Engine AI is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

9. International Users

Our servers may be located outside your country of residence. By using Sport Engine AI, you consent to the transfer and processing of your information in jurisdictions that may have different data protection laws.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the site after changes constitutes acceptance.

11. Contact Us

Questions about this Privacy Policy? Contact us or email contact@sportengine.ai.